Heat is the first fragrance by attractive and talented Beyonce and it arrives on the market in February 2010. Name of the fragrance was inspired by Beyonce’s tour and performances. Colour of flacon and liquid was chosen after Beyonce’s favourite colour – red, with a wish to look like fire with antique details.
Beyonce’s temperament was depicted through the whole concept of the fragrance, from name and design to composition created in cooperation with perfumers of the house of Givaudan – Claude Dir and Olivier Gillotin. Top notes of Heat are decorated with red vanilla-orchid, magnolia, neroli and peach. A passionate heart offers honeysuckle, almond and musky cream, while a base finishes with sequoia wood, tonka and amber.
Even though Beyonce is advertising face of perfumes Diamonds Armani and True Star Tommy Hilfiger, she says that her first fragrance, Heat, represents herself. Her wish is that her first fragrance stands for everything that makes her and that she is content with the final product, without worrying about deadlines of work on the perfume. “This is my first fragrance and I want to be sure that I will love it forever! ” – stated Beyonce for wwd.
Fragrance Heat was created in an antique glass flacon, just like Beyonce wanted. She coloured it in red nuances which remind of flames transforming into burning orange. Fiery and sexy, just like her, the flacon is decorated with a discrete gold detail on neck of the flacon with engraved name of the fragrance. Assortment of Heat perfume includes 30, 50 and 100ml EDT, along with a 200 ml golden lotion.
Advertising campaign was made by photographer Michael Thompson, while video commercial was directed by Jake Nava. Face of the advertising campaign is Beyonce Knowles, of course.